Five Print Colors That Can Help Sales

 September 24, 2017

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers.

Restraint is key.

It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the various colors clash.

Here is a list of colors that Pacific Color Graphics print and design professionals employ to achieve various marketing goals:

• Red is probably the most popular marketing color. Red commands attention and is intense. It reminds the viewer of power, passion, courage, strength, and desire. The color is often used in campaigns that call for quick buying decisions, which is why so many “Buy Now” signs and internet buttons are red. The color red raises blood pressure and quickens the pulse.
• Green is a calming color that conveys a pleasant, positive feeling. It’s long been associated with money, but also with the concept of safety. Today it is linked to earth-friendly products.
• Blue is another relaxing color. Blue instills a sense of trustworthiness and stability, and is particularly effective with men. Oddly, food brands stay away from the color, since it seems to suppress appetite.
• Purple is connected to royalty and conveys wisdom, luxury, and mystery. Because it appeals to females more than males, we increasingly see purple targetting lucrative women’s markets.
• Black invokes power, death, and evil – mostly negative connotations. However, black is effective with a youthful male audience, and as a background color, it gives any of the other colors extra pop.

Learn More about Concepts in Marketing

Pacific Color Graphics uses color expertise in all its digital marketing products, which include banner signs, point-of-sale displays, direct mail materials, and packaging design.

Learn more about the five print colors that can help sales and our other marketing concepts. Call 888-551-1482 today to speak to a Pacific Color Graphics representative or contact us online.

What to Look for in Printing and Design Companies

 September 12, 2017

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies.

The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests looking for these qualities:

• The ability to collaborate closely – a printing/design company must be able to focus on your needs and work with your staff. The team should also respond promptly to your questions or suggestions.
• Creativity – research a print and design company’s past work for clues about their creativity. Do they use color, images and materials in innovative ways, or are their campaigns unimaginative and ineffective?
• The ability to meet deadlines; businesses must move quickly in today’s competitive climate. A digital marketing partner that meets deadlines and can handle quick turnaround projects is one that helps your business to engage your target audience.
• Flexibility – the internet and social media often obligates businesses to modify goals, policies, or products on short notice. An effective digital print partner is able to adapt quickly to changing situations, while still providing quality work.

We’re a Full-Service Digital Printing and Marketing Company

Pleasanton-based Pacific Color Graphics offers the digital printing and marketing solutions Silicon Valley businesses seek, including:

• Packaging design and production. Many consumers make last-minute buying choices at the store – often while comparing packages on the shelf. A professionally produced package helps your brand stand apart from others.
• Point-of-sale displays, banner signs, and vehicle wraps make long-lasting impressions on consumers. Their portability and relatively low cost make them popular marketing tools.
• Direct mail is an effective method of collecting consumer information and generating in-store traffic at a modest cost.

Now that you know what to look for in printing and design companies, talk to a Pacific Color Graphics representative to learn more. Call 888-551-1482 today.

Silicon Valley Leads In Tech and Commercial Printing

 August 10, 2017

Thanks to a strong entrepreneurial spirit and Pacific Color Graphics, Silicon Valley leads in tech and commercial printing.

At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as:

• So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not possible a few short years ago.
• Self-driving cars, which promise to be safer than today’s vehicles and ease traffic congestion in big cities.
• Ride-sharing, the on-demand service that has revolutionized the way people get from place to place in cities across the globe. In just the last few years, ride-sharing companies such as Uber and Lyft have fundamentally altered the daily lives of millions of people.

So how do tech enterprises in Silicon Valley keep people informed of these and other exciting innovations?

In Silicon Valley Commercial Printing Informs the Public

Even groundbreaking technological advances need to be marketed to the public. Commercial printing companies such as Pacific Color Graphics are effective marketing partners for tech businesses trying to gain mass attention.

Experienced commercial printers are able to provide digital printing services that include:

• Package design and manufacturing. Consumers often make decisions to buy at the retail level. Technological products that can be purchased off the shelf need to stand apart from competitors and convey important user information,
• Trade show prep. Creatively designed booths that draw traffic, along with promotional products that keep brand names in circulation, are two important ways to make an impression with potential customers at conventions and trade shows.
• Head-turning signage. Long-lasting banner signs printed with striking graphics, colors and lettering are portable and can be displayed virtually anywhere – buildings, bridges, storefronts, windows, even towed by airplanes.
• Brochures and other printed materials. Traditional marketing tools such as media press kits, informational packets and direct mail are making a comeback. Professionally produced printed materials that are well designed with a compelling call to action are an investment that generates sales leads.

The success of a startup often hinges on quickly convincing the public of the value of its product or service. As the Silicon Valley leads in tech, commercial printing services from companies such as Pacific Color Graphics inform the world of their successes. Call 888-551-1482 or contact us online to learn more.

Custom Banner Printing

 June 27, 2017

Custom Banner Printing – Get Your Brand Noticed

Custom banner printing is all around us: on the sides of buildings, in stores, on vehicles, and along roadsides. We’re exposed to hundreds of banners every week.

Although these signs are ubiquitous, custom banner printing remains a major element of many businesses’ marketing strategies. That’s because a well-executed banner gets noticed, in spite of the competition.

Pacific Color Graphics excels at printing custom banners for individuals and companies. With our cutting-edge digital technology, there’s virtually no limit to what we can print on a banner.

With our team of experts working for you, all kinds of graphics, banner shapes, colors and fonts are at your disposal. Looking to update your brand? Pacific Color Graphics’ designers create eye-catching logos that can serve as a readily identified symbol of your marketing campaigns for years.

The Benefits of Professional Custom Banner Printing

Here’s why so many businesses choose custom banner printing over other methods of marketing:

• Cost-effectiveness. Consider how much a radio or television ad costs to produce and air. Then people forget about it and the impact of your ad is lost. For a relatively modest initial investment, banners can remain in place for extended periods, reinforcing your message over and over.
• Banners can be easily moved any time you want. Once an event is over, for example, a lightweight vinyl or fabric banner is a cinch to fold and transport to the next event.
• With so many shapes and sizes available, you can put banners indoors, outdoors, wherever you wish. High-profile vehicle wraps take your message to the streets, to sporting events, or anywhere large crowds gather.
• Pacific Color Graphics can print sharp graphics and vivid colors on all kinds of long-lasting materials. A vinyl banner can last for years, even if you display it outdoors.

Pacific Color Graphics provides a range of digital marketing services, including custom banner printing, for commercial enterprises in Palo Alto, San Francisco, Oakland, San Jose, and across the U.S.

Call 888-551-1482 or contact us online to discuss custom banner printing services with one of our representatives.

Build Employee Morale with Company Swag

 June 6, 2017

Building employee and customer morale using company swag is easier than you imagine.

Pacific Color Graphics creates and manages online company stores that serve as clearinghouses for businesses’ promotional items. Through such a store, employees have access to a variety of products that feature your company’s logo, message, slogans, colors and graphics.

An online company store is the ideal outlet for supplying customers and the public with items that keep your brand exposed. Combined with social functions that focus on employees and their families, the stores will bolster company morale and express your appreciation for employees’ everyday contributions, so vital to the overall success of your business.

We design, create and fulfill the swag orders too!

Pacific Color Graphics will design, create and fulfill all of the products for you, ensuring commitments to quality, delivery and pricing.  Your team just goes online to the company store, orders what they want, costs are assigned to your budget centers, and we build and ship.  It’s that easy.

Providing employees with products via an online company store does not replace a bonus or increase in salary, but employees still appreciate free swag.

Promotional items are so popular that many companies substitute more traditional work clothing with imprinted shirts, hats and caps that serve as an informal work uniform.

Events that Crave Promotional Items for your Team and Clients

Here are just a few of the instances in which company swag can bring your team together:

• Volunteer events. Serving a holiday meal to the homeless is a terrific way to instill pride while doing good. A side benefit: employees who wear polo or t-shirts and caps with your logo during the event spread the message that the people who work for your company have big hearts.
• Sporting events. A bowling night, golf tournament or fun run enables your employees to bond with each other outside the office. Gear from your online company store used during the event, including water bottles, mini-towels, sweatbands, shirts, and balls, keep memories of the event fresh.
• Team-building exercises. These exercises can range from a lunchtime ping-pong tournament to weekend-long retreat. Employees who order tote bags, pens and pencils, and thumb drives for the exercise can continue to use the items after the exercise is over.
• Picnics, potlucks, or dinners. These informal get-togethers can be planned for a workday or as a special outing for employees’ and their families. Koozies that keep your drink cold, cups, mugs, and visors to keep the sun away are all perfect giveaways for these outings.

Call Us for Company Store and Promotional Items Info

Learn more about how promotional products and online company stores build employee morale. Call a Pacific Color Graphics team member today at 888-551-1482.